" Margaret did an excellent job in running a strategic workshop involving our staff and agency people."
Kumar Mather, FCMA, GM, Dilworth Hearing Ltd
Dilworth Hearing - Brand Repositioning
Launched February 2011
In a category that was being commoditised with 'free hearing tests' and online hearing aids, Dilworth Hearing focused relentlessly on uncompromising clinical care, and the highest professional diagnostic testing and ethical standards. With the largest team of MNZAS audiologists working with leading Ear, Nose and Throat specialists, they wanted a brand positioning that reflected the level of personalised hearing care solutions they provide.
BRAND IDEA: IT'S THE TREATMENT THAT MAKES THE DIFFERENCE
“When we felt we needed to re-fresh our market positioning we called on Margaret’s expertise. She did an excellent job in running a strategic workshop involving our staff and agency people. The result was a clear strategic direction to promote our business and carve a unique positioning for us in the market. Margaret’s skills were used further to make sure all communication materials were on brief and within the corporate guidelines set in place. We are very happy with the outcome”.
Client: Dilworth Hearing
Strategy: Margaret Whitten
Creative Agency: As One Advertising & Design
Campaign Elements: Press, Magazine, Newsletters, DM