" I would work with Margaret again in a heartbeat and thoroughly recommend her."
Mara Fisher, Strategy Manager, Tax Management NZ Ltd
Pay My Tax - New Brand Launch
TMNZ wanted to continue to improve the tax environment for businesses by launching a new brand that made it even easier for tax payers to manage their tax payments. A month prior to the key provisional tax date of 28th August they needed to launch their new brand, an innovative app and website that allows tax payers to choose the date they want to pay their tax rather than paying on dates pre-set by the IRD.
BRAND IDEA: SHIFT THE GOAL POSTS WITH PAY MY TAX
“The decision to launch a new brand, complete with app, website and advertising campaign within a three week period was a big ask. Thanks to Margaret's focused leadership, strategic planning and attention to detail in delivery, it all went smoothly. The brand launch was a success and we have continued to evolve and grow the brand in collaboration with Margaret since. I would work with Margaret again in a heartbeat and thoroughly recommend her.”
Client: Tax Management NZ Ltd
Strategy: Margaret Whitten/Mara Fisher
App & logo: Netactive
Creative team: Jeneal Rohrback, Graeme Wiremu, Norm Bailey
Design & Artwork: Norm & Lorraine Bailey, AsOne
Media Strategist: Graham Small, Media Specialists
Website: BlueFuse System
Campaign Co-ordination: Margaret Whitten
Banners: Born Digital
PR: Vicki Holder
Campaign elements: Brand identity, logo, PR; print, banners, website, social media.