" Margaret helped us to cut through all that complexity to develop a distinctive identity and message..."
Ian Kuperus, MD Tax Management NZ Ltd
Tax Management NZ Ltd - Campaign Refresh
Launched February 2014
Research confirmed that Tax Management New Zealand’s advertising was a distinctive, well regarded campaign which delivered highly relevant messages.
But the time had come to refresh the campaign whilst still communicating how they help businesses control their provisional tax liabilities to get a better tax outcome.
BRAND IDEA: TAME YOUR TAX
“For most people tax is a complication and a concern and Tax Pooling is a new concept that is difficult to understand. Margaret helped us cut through all that complexity to develop a distinctive identity and message which is readily associated with Tax Management New Zealand and simply communicates how we resolve tax payers concerns.”
Client: Tax Management NZ Ltd
Strategy: Margaret Whitten
Creative team: Jeneal Rohrback, Drew Ayers
Design & Artwork: Norm & Lorraine Bailey, AsOne
Media Strategist: Graham Small, Media Specialists
Photography: Leon Rose
Retouching: Kevin Hyde
Banners : Born Digital
Website: Blue Fuse
Campaign Co-ordination: Margaret Whitten
Campaign Elements: Press, Magazine, Website, Banners, E-DM, Display Stands