Workshops and Training
BRAND STRATEGY & PLANNING
Brand Survival Strategy
REFRAMING YOUR BRAND IN A POST COVID WORLD
The impact of coronavirus (COVID-19) is forcing brands to pivot strategies and navigate through the new normal.
Are you struggling to see your own brand objectively and put the pieces together in a meaningful way?
If you want to reframe your brand positioning to connect with consumers in a post pandemic world, you will need a well-articulated brand strategy.
Contact me to find out more.
Brand Strategy Training
DIY BRAND SURVIVAL STRATEGY TRAINING WORKSHOP
To support clients to conduct their own brand / marketing strategy review, I offer training workshops for individuals or teams of up to six people.
A half day workshop introduces participants to a formal process for developing a brand communications strategy and a framework from which a detailed communications strategy and plan can be developed for existing or new products. Ideal for those needing to reframe a brand in a post-Covid-19 context.
The process covers three stages:
Stage 1: Market & brand review
Stage 2: Brand definition, objectives and metrics
Stage 3: Execution & implementation planning
From this workshop participants gain:
Eligible for New Zealand Trade and Enterprise (NZTE) Business Capability Development Scheme Subsidy
I offer training services that are registered with the Management Capability Development Voucher Fund.
I you are a SME, registered for GST and are a commercial business then you may qualify for vouchers to help pay for services such as training workshops that build the management capability of your team or key managers.
Service category: Marketing
"Margaret's workshop gave us a clear understanding of who we are and what we wanted to emphasise."