Brand Survival Strategy
1-on-1 Review

If you need to refresh your market positioning I can run a brand and marketing strategy review to reframe your brand potential by taking a fresh look at what's happening now and identifying strengths, weaknesses, opportunities and threats so you can pivot your brand strategy and marketing plan in the light of the current market.

What you get
A Brand Review document that details everything we discover in the review process. It includes: a Brand Health and opportunity assessment; your objectives; a brand identity model encapsulating your brand's essence, personality, position in the market and proposition and the key channels you should use to express your brand. It is the essential resource to delegate brand work to your team, or creative partners and to help you stay consistent and feel clear and confident about what your brand stands for.

Contact me ​for a bespoke proposal.

REFRAMING YOUR BRAND IN A POST COVID WORLD

The impact of coronavirus (COVID-19) is forcing brands to pivot strategies and navigate through the new normal.

Are you struggling to see your own brand objectively and put the pieces together in a meaningful way?

If you want to reframe your brand positioning to connect with consumers in a post pandemic world, you will need a well-articulated brand strategy. 

​Contact me to find out more.

Brand Strategy Training 

DIY BRAND SURVIVAL STRATEGY TRAINING WORKSHOP
To support clients to conduct their own brand / marketing strategy review, I offer training workshops for individuals or teams of up to six people.

A half day workshop introduces participants to a formal process for developing a brand communications strategy and a framework from which a detailed communications strategy and plan can be developed for existing or new products.  Ideal for those needing to reframe a brand in a post-Covid-19 context.

The process covers three stages:
Stage 1: Market & brand review
Stage 2: Brand definition, objectives and metrics
Stage 3: Execution & implementation planning

From this workshop participants gain:

• A basic introduction to assessing the opportunity for their product/brand
• Guidance on how to build a brand identity and how to use this within a marketing strategy
• Tools to help identify the most relevant touch-points to influence their target market in their consumer decision journey
• A framework for future use when developing a marketing strategy

Suitable for:

• Businesses who need to supplement their in-house marketing resources
• Up-skilling junior marketing personnel
• A refresher for mid-level marketing teams
• As a pre-cursor to annual brand planning 
• Planning a new brand positioning or repositioning an existing brand

Eligible for New Zealand Trade and Enterprise (NZTE) Business Capability Development Scheme Subsidy

I offer training services that are registered with the Management Capability Development Voucher Fund.

I you are a SME, registered for GST and are a commercial business then you may qualify for vouchers to help pay for services such as training workshops that build the management capability of your team or key managers.  

Service category: Marketing

• Brand Survival Strategy Training  More info here
• To receive a Capability Development Voucher, you must be registered on the NZTE website. For more information and to register for the NZTE Capability Voucher Scheme' or to locate a Regional Business Partner in your region click here.
  

"Margaret's workshop gave us a clear understanding of who we are and what we wanted to emphasise."
Rev Helen Jacobi, Vicar, St Matthew in-the-City